- 18+ years in Information Architecture / UX / Interaction Design / Product Management for startups as well as large enterprises like Facebook, Google, McGraw-Hill, oDesk (now Upwork), Danone/Nutricia, CrowdSource, eBay, Macy’s, Ask.com, Sally Beauty,  Travelocity, and more;

- Intimately involved with branding decision chain as well as the actual rollout of technology products that align with marketing strategies.

- Proficient in complete Experience Design and Development Lifecycle for Mobile, Web and Enterprise Apps - starting right from ideation and conceptualisation, through wireframing and interactive prototyping, to visual design and implementation.

- Focus on UX Design Patterns, Information Architecture as well as Visual Design; Keeping things simple, actionable!

- Written for the O'Reilly/Yahoo Press book 'Designing Social Interfaces' - contributed an essay on 'Social in the Enterprise' and key definitions - worked with Christian Crumlish (Curator of the Yahoo UI Library) on the accompanying Wiki as well - www.designingsocialinterfaces.com

- Speaker, Thinker and Trainer for UX Design and Information Architecture
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